Advertorial: Yanmar equipment innovation key to continued success



According to Yanmar Construction Equipment Europe (CEE), pioneering design, technological innovation and continued product development are all key to success in the global construction market. The compact machinery specialist has experienced significant growth in recent months and believes investment has played a driving role.

Since acquiring Terex Compact Germany GmbH in 2016, the business has continued to invest, upgrading 18% of its mini-excavator models and integrating new wheel loader and excavator ranges. Renowned across Europe and further afield for its class-leading portfolio (which now comprises 35 models), Yanmar is fast-becoming a market leader in the construction, landscaping, earthworks, pipe laying, demolition and civil engineering sectors.

With a mission to increase operator access to high-quality compact equipment, further investment in its product range and dealer network are planned for 2019. Recently reaffirming its commitment to the UK and Ireland construction market through a comprehensive programme of investment and expansion, the company is committed to leading the way globally in equipment performance, efficiency and productivity.

Andreas Hactergal, sales and marketing director at Yanmar CEE, said: “Since the company’s inception in 1912, Yanmar has shown a pioneering spirit. Every day, our staff strive to exceed operator expectations by developing products and services of superior quality.

“To improve operator productivity and provide access to restricted urban areas, we continue to invest in pioneering design, technological innovation and continued product development. With a renowned portfolio of loaders, carriers and both tracked and wheeled excavators (1-12 tonne payloads), our latest models lead the way in performance, efficiency and productivity.”

Over the past six months, Yanmar CEE has introduced a number of key models into the UK and Ireland construction market. From the space-saving SV60 midi-excavator to the 8,200KG ViO82 zero tail swing excavator, the company continues to support operators nationwide with high-quality, efficient, productive site equipment.

For more information about Yanmar CEE, or to see the company’s latest equipment portfolio, visit www.yanmarconstruction.co.uk.



Related posts