Homes for Scotland launches brand refresh to reflect call to action

A refreshed brand has been unveiled by Homes for Scotland which the trade body said reflects the overarching purpose of its new five-year strategy and the organisation’s clear call to action of delivering more homes for Scotland.

HFS chief executive Nicola Barclay unveils the new logo

Unveiled at its Annual Lunch in Edinburgh in front of a crowd of 1,100 senior industry representatives and guests, the refresh provides a strong new identity which clearly reflects the organisation’s main purpose to its members as well as consumers and wider stakeholders.

Chief executive Nicola Barclay said: “This bold new logo perfectly complements our organisation’s key objectives and core values as set out in our strategy.  These include improving the understanding and image of the industry, influencing stakeholders and supporting a growing membership.

“It adds further strength to our voice and credibility as we engage with all those who have an interest in increasing vital housing supply and bolsters our commitment to delivering more high-quality homes that meet the needs and aspirations of the people of Scotland.”

Cabinet secretary for communities & local government Aileen Campbell MSP addressing the audience at the Homes for Scotland Annual Lunch & Awards

Homes for Scotland’s strategy sets out the direction and prioritisation of its objectives until 2023. The organisation’s wish is that everyone with an interest in increasing housing supply can unify around its primary purpose which is to deliver more homes.

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