Aberdeen branch completes Rearo’s UK expansion

Aberdeen branch completes Rearo’s UK expansion

Graham Mercer

Bathroom and kitchen surface manufacturer Rearo has added an Aberdeen branch to its UK network, ensuring nationwide delivery within six weeks of a commercial order being placed.

The launch marks a key milestone in the Glasgow-based company’s growth plans, enhancing its ability to serve commercial and retail clients across the UK mainland, swiftly and efficiently.

The expansion builds on Rearo’s existing network of storage depots. strategically located in Rosyth; Washington, Tyne and Wear; Northampton; and Skelmersdale.



The company, which supplies a range of UK businesses, including fast food restaurants, supermarkets, and high street chains, is targeting 100% growth in its commercial sales over the next 12 months.

The past year marked a full recovery for Rearo following the pandemic, when its turnover grew to £9.65m, with commercial products accounting for 22% of sales, exceeding its target by 13%.

It has set a provisional revenue target of £10.8m for 2024-2025 to May next year, with anticipated commercial sales of £5m, compared with a previous target of £2.3m.

The company has capitalised on increased demand for home DIY renovations, leading to a rise in domestic sales. It believes its expanded national coverage will help it to secure contracts with major national clients, increasing market share and revenues.



Recent commercial wins included the supply and installation of washroom panels and vanity units for Alexander Dennis’s new electric bus factory in Larbert, Stirlingshire.

Other projects completed recently include washroom panel installations for the Oval Cricket Ground in London, Cambridge University, Stena Line (Fishguard), Maybole Town Hall, Scott Beef, and the University of Glasgow.

The addition of the Aberdeen branch addresses a previously identified gap in the company’s distribution network, enabling it to efficiently service commercial and retail clients across the whole of the north and north-east of Scotland.

This location was selected to optimise Rearo’s geographical reach and minimise delivery times.



Managing director Graham Mercer said: “The north and north-east are the final piece of the jigsaw for us to be able to claim to be a truly UK-wide company.

“Our network of depots and vehicles already ensures we can deliver, quickly and reliably, across England and Wales, from the border with Scotland to the toe of Cornwall.

“The decision to expand the national delivery network was driven by a commitment to enhancing customer service and responsiveness.”

Prior to the company’s expansion delivery lead times could vary depending on location, although it aimed to have orders delivered within ten days to retail customers, wherever possible.



The Washington depot, in the north-east of England, serves as the central hub for the company’s high volume laminate worktop stock, enabling optimised delivery to clients throughout the UK.

The addition of a third 7.5-tonne truck in Washington, allows for more efficient internal transport and stock management between depots.

The new distribution strategy has also involved the development of a refined computer system, designed to manage stock across all locations, facilitating streamlined inter-depot transportation and minimising delivery times.

This includes regular, scheduled trunk runs between key depots, such as weekly runs between Glasgow and Inverness and the introduction of a new internal transportation schedule between depots that aims to provide the quickest possible delivery to clients across the entire UK mainland.

Mercer said: “The new system aims to create a more predictable and reliable delivery service. We will continue to contact customers directly to confirm delivery schedules.

“This ensures greater flexibility and responsiveness to individual customer needs, allowing us to cater for specific requirements and potential logistical challenges that may present themselves in certain areas of the UK.

“This refined approach to delivery aims to minimise delays and ensure timely fulfilment of orders. We anticipate the implementation of this enhanced operational structure will not only reduce average delivery times but also provide a significant improvement in customer satisfaction levels.”

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