The TV advertisement has been banned for misleading viewers into thinking they were watching his Channel 4 show Amazing Spaces.

The advert was featured on the same channel as the show, during its breaks, and opened with the text “George Clarke’s amazing green spaces” in the same font and style as the real programme.

The Advertising Standards Authority (ASA) received three complaints urging that the advert was not obviously distinguishable from the TV show, The Guardian reports. 

The UK advertising code states that an ad must be “obviously distinguishable” from editorial content, especially if it uses a “situation, performance or style reminiscent of editorial content”, to prevent confusing audiences.

Scottish Power said Clarke made three verbal references to Scottish Power and that 43 seconds of the 60-second advert contained a “visual identifier” making it obvious it was an advert.

Nevertheless, ASA argued that the #ad symbol was small and “likely to be overlooked.”