The Austin-based retailer said on Wednesday that it will be closed on Black Friday so workers can spend time with their families. Employees will still be paid even though they have the day off.

This will be the third year TreeHouse has closed on Black Friday, which is traditionally one of the busiest – and most profitable – days of the year for U.S. retailers.

This year, other businesses are following TreeHouse’s lead, including outdoors retailer REI.

“Having a healthy home goes beyond construction and materials,” TreeHouse president Jason Ballard said in a written statement. “A healthy home is one where you get to spend plenty of time with family and friends. Thanksgiving weekend is the opportune time for this kind of healthfulness, and TreeHouse has no desire to interrupt it.”

Despite being closed on Black Friday, Ballard said TreeHouse still anticipates having a strong holiday season, with 2015 shaping up to be the retailer’s most successful year to date.

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