The 13th series of the show starts on BBC1 next week with 33-year-old Michaela Wain, director and co-owner of Bolton-based Optimise Build Ltd, among the contestants.

The format of the programme is that each week two teams of young thrusting tyro-tycoons compete in a business-related challenge. Each week, one contestant from the losing side (or occasionally more than one) gets eliminated. “You’re fired,” former market trader Alan Sugar snarls at them. The last one standing gets £250,000 backing for their business idea from Lord Sugar, as he has become.

Michaela Wain, who also produces a magazine called Design & Build, describes herself as “not schmoozy and business, just completely normal”.

She said: “I have no patience for people who say stupid stuff, and I can’t cope with lazy people.”

Michaela added: “My game plan is just to be myself because being myself has led me to where I am now. I think I should be Lord Sugar’s business partner because I’ll make him laugh every day. I’ll make his business fun while I’m making money.”

https://www.youtube.com/watch?v=3KoLwOHk6PM