The three founders of MacRebur are seeking a £590,000 equity raise to grow and develop their world changing business, which is already disrupting the UK asphalt industry.

The firm has already raised £240,000 in 48 hours on the Seedrs crowdfunding platform.

Independent and accredited lab testing has proven their “MR6” bitumen replacement product results in roads that are stronger and longer lasting than standard asphalt mixes.

It meets British standards and offers a revolutionary use for waste plastics, diverting them from landfill.

MacRebur was set up last year by three friends: Toby McCartney, an entrepreneur; civil engineer Gordon Reid; and waste and recycling expert Nick Burnett. The idea was born following a trip to India where Toby witnessed raw waste plastic being dumped in potholes and melted down. Their more sophisticated method involves a “secret” blend of plastics in pellet form.

They have already laid roads in Cumbria and Dumfriesshire, as well as a runway at Carlisle Airport and a lorry park at Exelby Services, and are in talks with councils and contractors around the UK and Australia about more opportunities. Interest has also been expressed from South America, Africa and Europe.

And the trio say they are at the forefront of a revolution to improve all roads, sort out potholes and create a new arm of recycling.

CEO Toby McCartney said: “MacRebur is on a mission to disrupt the roads construction industry worldwide. It’s stuck in a rut and, as all drivers know, there are serious issues with crumbling and cracked roads and potholes.

“Our product, MR6, can make things better as it’s stronger and longer lasting than standard asphalt mixes. Plus, it’s eco-friendly and an affordable solution.

“With 40 million kilometres of roads around the world, MR6 could make a massive economic and environmental difference.”

He added: “Our concept has already generated a massive buzz and really caught people’s imaginations. They can now get on board with us through Seedrs and be part of what promises to be an exciting future.”