MacRebur’s Plastikfix has been hailed as a solution to the country’s pothole problem which also helps tackle the planet’s plastic waste epidemic.

The ‘pothole fix in a bag’ product weighs 20kg and contains 18 carrier bags, or three milk cartons, in equivalent weight of non-recyclable waste plastic polymers which would otherwise have gone to landfill or incineration.

Specially engineered to provide a quick-set solution, Plastikfix has multiple benefits for customers seeking to tackle potholes.

It is cold lay, which means it can be used straight from the bag, and can easily be loaded into a van. It can also be bought in pothole-sized quantities and used at both local and remote locations until planned rather than reactive maintenance can be carried out.

Each bag of Plastikfix fills an average-sized pothole and costs £29.10 - vastly cheaper than repairs to damaged vehicles.

Sarah Lakin, senior UK manager for MacRebur, said: “Plastikfix answers the call across the country to end the problem of our potholed roads.

“What’s great about it is that as well as fixing this nationwide problem, it is also finding a new use for plastic waste that cannot otherwise be recycled.”

Plastikfix is also suitable for driveways and car parks and will be available to both trade and the general public through UK distributor, Wolseley.