Architecture firm MVRDV has used a pioneering glass technology ‘stronger than concrete’ to replace the brick facade of a high-end retail outlet located in a former Amsterdam townhouse.

Described by the Rotterdam studio as the first of its kind, the innovative facade of Crystal Houses Amsterdam uses glass bricks, windows frames and architraves to recreate the city’s traditional architectural style with a style befitting a Chanel boutique.

The glass bricks are held in place with a transparent high-strength glue.

According to MVRDV, the construction is “in many ways, stronger than concrete”.