Totti is widely recognised for his remarkable career in football, including captaining AS Roma for 19 seasons and achieving major milestones such as winning the FIFA World Cup in 2006.

Major Developers said his dedication, leadership, and skill align closely with its mission to create communities that foster trust and deliver enduring value.

This collaboration coincides with the success of Major Developers’ flagship project, Manta Bay, on Al Marjan Island in Ras Al Khaimah. Phase One of the AED 1 billion project was sold out.

Andrei Charapenak, CEO of Major Developers, said: “This partnership with Francesco Totti reflects our commitment to innovation and excellence. Totti’s legacy of dedication and vision aligns perfectly with our mission to create transformative developments that leave a lasting impact.

“Beyond enhancing our global recognition, Totti’s role as brand adviser will involve providing insights that contribute to the evolution of our projects, ensuring they continue to set new benchmarks in quality, design, and sustainability. This collaboration signifies our shared ambition to redefine modern living and deliver exceptional value to our stakeholders.”

Expressing his enthusiasm for the new role, Francesco Totti said: “I am honoured to join Major Developers in this exciting journey.”

He added: “Their dedication to creating world-class developments resonates with my own values of striving for excellence and innovation. I look forward to contributing my perspective to the creative process, helping to shape visionary projects that not only meet but exceed expectations. Together, we will work to elevate Major Developers’ offerings and redefine what luxury living means for discerning investors and homeowners alike.”