And finally…If you like it then put some cladding on it - Beyonce-inspired high-rise set to hit Melbourne skyline

Australian architectural firm Elenberg Fraser has won planning approval for a 226-metre-high Melbourne skyscraper that will feature a curvaceous form that took inspiration from a music video by American pop star Beyoncé.

The new Premiere Tower at 134 Spencer Street will boast a series of curves and bulges designed to make it as structurally efficient as possible, but that also reference one of Beyoncé’s music videos.

The shape is an homage to the undulating fabric-wrapped bodies of dancers in the singer’s music video for Ghost.

“For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic – we’re going to trust you’ve seen the music video for Beyoncé’s Ghost,” said the Melbourne-based studio.



The 68-storey structure, which was approved by planning officials in May, will be located at the west end of the city’s central business district. It will contain 660 apartments, as well as a 160-room hotel.

Parametric modelling – a type of computer-aided design that allows complex shapes to be created in response to data constraints – was used to develop the unique form, which will swell in and out at various points around the facade.

According to Elenberg Fraser, the shape of the Premiere Tower also responds to climate, wind and the particular limitations of the site.

“This project is the culmination of our significant research,” said the firm. “The complex form – a vertical cantilever – is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements.”


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