And finally… I’m a builder girl
Reading time: 1 minute
The communications team at Sir Robert McAlpine channelled their inner builders alongside the iconic Barbie to break industry stereotypes.
With the Barbie movie currently breaking records at the box office, McAlpine’s own dolls donned the hard hats to ask: “Who says construction can’t be fabulous and fun?”
Opinions on LinkedIn were mixed.
Share this article:
Subscribe to our newsletter to not miss articles like this one:
SUBSCRIBE
