And finally… scaling the building

And finally... scaling the building

A 270-foot-long dragon has been wrapped around New York’s iconic Empire State Building as a publicity stunt for TV show House of the Dragon.

‘Vhagar the Dragon’ is affixed by more than 153 rigging points and made up of 1,700 total patterns and 600,000 inches of sewn seams.

The giant dragon was created in partnership with creative agency Giant Spoon and fabricated by Bigger Than Life Advertising Inc. The company’s president Mark Bachman was a manager on the Empire State Building’s King Kong installation in 1983.



Empire State Realty Trust (ESRT) chairman and CEO Tony Malkin said: “Just after the Empire State Building pledged its allegiance to the King, Vhagar descended upon the heart of New York City and has claimed the mast of the world’s most famous building’ as her perch.

“Citizens of Westeros can now sit in the Iron Throne at the Observatory’s grand staircase and then rise to the 86th floor to face the colossal beast up close as they take in the unmatched, 360-degree views from our world-famous Observatory – Tripadvisor’s #1 attraction in the United States.”


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