The campaign by the Ontario Road Builders’ Association (ORBA) sees construction workers placed into office environments exhibiting some of the most common actions displayed by bad drivers in construction zones.

From a speeder in the hallways to a bout of road rage in the boardroom, the Site Unseen series was released to coincide with the beginning of construction season in the region.

It comes on the heels of an Ipsos poll that found one in three drivers admits they aren’t always focused on the road when they are driving.

“This campaign is about ensuring drivers perceive construction zones as workplaces – much like an office– and drive accordingly, so construction workers can be safe at work,” said Geoff Wilkinson, ORBA executive director.

“Our videos use humour to highlight the misperceptions some drivers have of construction zones and how those misperceptions can put road workers’ safety at risk.”

The campaign is supported by ORBA, the Ministry of Transportation, the Ministry of Labour and the Ontario Provincial Police.

You line up properly for that morning elevator at the office, so why race to the front of a traffic merge? Remember, a construction site is a workplace that should be treated with respect and consideration for their workers.

You wouldn’t speed at the office, so why speed in a construction zone? Remember, a construction site is a workplace that should be treated with respect and consideration for their workers.

Directing your road rage at the construction worker? Remember, a construction site is a workplace that should be treated with respect and consideration for their workers.