Cala has signed a partnership to be the sole sponsor of The King’s Theatre’s 2023 pantomime ‘Snow White and the Seven Dwarfs’, produced by Crossroads Pantomimes, in a bid to support the strong Glasgow tradition enjoyed by thousands of families across the West of Scotland each year.

This year’s pantomime at the iconic Bath Street theatre will star Elaine C Smith, Johnny Mac, Darren Brownlie, Liz Ewing and Blythe Jandoo with tickets on sale now.

The partnership reaffirms Cala’s commitment to the city and reflects its shift in vision, bolstering its community pledge to Glasgow and surrounding suburbs.

Liana Canavan, sales & marketing director at Cala Homes (West), said: “We are absolutely thrilled to come on board as headline sponsor of Glasgow’s most iconic pantomime at the King’s Theatre. It really is an institution in the city, cherished by young and old, and a much-loved treat held dear by many families around Glasgow and the west each year. It’s a true honour to partner with them and support this beloved tradition for 2023.

“We moved our West of Scotland HQ to Glasgow in December 2022 in a bid to be closer to our developments, our customers and the communities in which we work, and we are committed to integrating ourselves into the culture of Glasgow life and support it in any way can.

“This partnership signals just one of the ways we are showing our commitment to the city, but we are truly delighted to do so and look forward to the fun and exciting journey that lies ahead.”

Suzanne McLellan, head of sales & development at The King’s Theatre, added: “We’re delighted that this year’s pantomime will be supported locally by Cala Homes (West).

“Snow White and the Seven Dwarfs, will be brought to life by pantomime legends Elaine C Smith, Johnny Mac, Blythe Jandoo and Liz Ewing with Darren Brownlie and the magnificent seven creating the perfect festive treat for all the family. We look forward to working in partnership with the team at Cala Homes (West) in the coming months.”