The Springburn-based charity supports people in financial hardship and working poverty by supplying a variety of everyday goods needed to meet their most basic daily needs.

After consulting with local parents, Glasgow’s No. 1 Baby and Family Support Service recognised that this year, underwear and socks are increasingly sought after by struggling families.

Traditional donations of Easter Eggs received at this time of year were less important to families as local schools often ensure that pupils receive a chocolate treat as an end of term gift.

Thomas Glavin, chair, City Building’s Joint Trade Union Committee said: “The donations collected by employees of City Building serve a practical need in our local community, taking the pressure off struggling families under increasingly difficult circumstances.

“Our goal at City Building is to build a sustainable future and that is not limited to our construction practices. Our support and dedication to the local communities in which we work is equally as important to us as we work towards this goal.”

Audrey Dempsey, founder of Glasgow’s No. 1 Baby and Family Support Service, said: “As a charity that depends on donations from businesses and individuals, the support from City Building’s Joint Trade Union Committee is appreciated beyond words.

“Basic necessities like underwear and socks are things most take for granted, but to know that there are children out there whose parent’s finances cannot provide such a basic thing in 2023 is heartbreaking.

“The families we support will be delighted with their Easter underwear packs and we are absolutely thrilled that City Building’s Joint Trade Union Committee have chosen to support this cause. Together we can ensure these children feel equal to their peers.”