DJ Alexander enters new partnership deal with Aberdeen FC

DJ Alexander enters new partnership deal with Aberdeen FC

David Alexander and Aileen Merchant

Aberdeenshire lettings and estate agency DJ Alexander, part of the Lomond Group, has entered into a new partnership deal with Aberdeen football club.

Stonehouse, in association with DJ Alexander, has today become a premier partner with Aberdeen FC as part of a new 15-month deal.

Stonehouse in association with DJ Alexander has taken the highest tier partnership with Aberdeen FC which means that they are the only lettings agent allowed to advertise properties on the clubs’ micro-website.



The firm, which was established in 1994, currently employs 37 people at its Riverside Drive head office in Aberdeen and at its Kenmay office and is expanding into sales which is expected to create further employment in the future.

The firm has an enviable reputation among landlords, property investors, and tenants for its experience of letting and managing over 1800 properties in Aberdeen and the surrounding areas. Landlords are assured the firm has their best interests at heart and markets and manages properties effectively and efficiently to find the best tenants. For tenants they offer the best properties in the right area, at the right price, combining this with a unique tenant service which includes a reduced deposit scheme, and 24/7 maintenance support.

Aileen Merchant, the firms’ managing director, said: “Our new partnership deal with Aberdeen FC reflects our continued commitment to investment in Aberdeen and the wider community. We want to show our determination to be part of the future growth and expansion of the city of Aberdeen and the surrounding areas and will be working closely with the landlords and tenants we have served for many years as well as attracting new clients. Our expansion into sales has been driven by demand from sellers and buyers and we are delighted to be able to offer this as part of a greater range of services in the future.”

“The recent increases in oil and gas prices has resulted in a substantial upturn in the lettings and sales market in Aberdeen. Our firm has had its busiest business period in years over the last six months, and I believe that this will continue to increase over the coming year as landlords and investors recognise the current and potential future value of the lettings market in Aberdeen. A market indicator of this change is the considerable reduction in the time taken to let or to sell property which has occurred this year and we believe that this will continue to shorten as the local economy recovers and the market accelerates to keep up with demand.”



She added“The improvement in the lettings market has been mirrored by a strong upward bounce in the sales market which, although it has been quiet for some time, is now showing real signs of recovery. I think that as the current excess volume of homes for sale feeds through we will start to see the sales market grow as confidence in the revival of the oil and gas industry continues.”

“Our expansion into sales reflects the changing marketplace in Aberdeen and Aberdeenshire which has previously been dominated by solicitor lead firms. However, with the shift to online sales we believe we the provide best knowledge and experience coupled with an excellent online service to ensure that buyers and sellers benefit from our combination of technology and face to face delivery.”

Ms Merchant concluded: “Our new site goes live on the 18th May and we have adjusted our colour scheme to red to reflect our partnership with Aberdeen FC and our connection with DJ Alexander. We welcome all of our existing clients, and new ones, to take a look at our services, to engage with our skilled and friendly staff, and to continue to benefit from a first-class firm, serving a first-class clientele for the last 28 years.”

Andrew Seldon, chief executive of Stonehouse in association with DJ Alexander, commented: “This is an exciting development for our company. I believe that in the coming years we will see the firm expand substantially as landlords, property investors, tenants, homebuyers, and sellers, welcome the growing range of services we offer and the quality of delivery we provide. Our partnership with Aberdeen FC is a new beginning for our firm as we continue to invest and develop our services in the years to come.”


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