Donaldson Group develops new 3D visualisation technology

Donaldson Group develops new 3D visualisation technology

The Donaldson Group has developed a unique 3D house visualisation software tool to help housebuilders market new homes.

The fully walkable virtual home selection software, Spec3D, provides everything needed to digitalise entire show homes and manage and sell upgrades in full 3D.

Euan Gibson‑Smith, who developed the technology, originally joined the independent timber and construction supplier as an intern through Entrepreneurial Scotland’s Saltire Scholars programme.



He was tasked with a project investigating the potential use of virtual reality (VR) across the group’s 17 businesses and initially developed a visual selector tool for the group’s kitchen retailer business, Kitchens International.

On completion of his internship, he was given a full-time permanent position and began work on extending the technology to include full house visualisation, which led to the creation of Spec3D.

Within nine months, the Spec3D team has signed deals with a number of housebuilders, including construction company Easy Living Developments for a site in Fife, as well as securing two clients to supply website visualisers for their brands.

Mr Gibson‑Smith said: “While show homes, samples, plans, and photos of existing developments have their place, some people struggle to see the full picture. This software lets homebuyers really see what their new home will looks like, and all from the comfort of their own home.



“The reaction so far has been fantastic.”


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