Often dubbed as the Spotify or Netflix of the transport world, Whim integrates journey planning, reservations, payments and subscriptions into one app.

The three-storey house is arriving to underline its message of what can be achieved when you take cars off the streets.

Transforming the way people use public transport in the region and backed by organisations including Transport for West Midlands (TfWM), Mayor Andy Street and the West Midlands Combined Authority (WMCA), Whim will offer Midlanders three options:

Whim founder Sampo Hietanen said he was excited to be bringing Whim to the West Midlands.

“We want to challenge the way people start to think about their journeys and let them see that vehicle ownership doesn’t have to be the only way forward. Whim offers a smart alternative for smart people,” said Mr Hietanen.

“On average, cars are parked up unused for about 96 per cent of their lifetime – but we still have pay for them, sometimes in conjunction with other transport options too. Owning a car is actually a burden for many people but there’s been no realistic alternative until now.”