The company, founded by BBC Scotland’s Home of the Year judge Danny Campbell, has announced the additions of Andrew Dobbie and Amir Hossein Noori, leading figures in design tech and branding respectively, as it looks to integrate cutting-edge AI solutions.

The appointment of the pair as board advisors comes as HOKO embarks on a live EIS fundraise, with the aim of securing an additional £200,000 as interim funding which will enable the company to enhance its AI-driven architectural tools and prepare for its next major investment round.

Amir Hossein Noori, a London-based architectural designer, tech innovator and founder of AI Hub, will oversee the development of three revolutionary software tools designed to transform the architectural process. 

Amir’s company, AI Hub, is working to implement a rapid visualisation platform that reduces what was once a four-day process to just 30 minutes, as well as real-time cost reporting – something which normally takes weeks – eliminating one of the biggest stress points for clients. Also in development is a regulatory quality control tool that ensures compliance at the earliest stages of design.

Having grown MadeBrave into a multi-million-pound business working with global brands such as Nestlé and Diageo, Andrew Dobbie will lead the architecture practice’s branding and storytelling. 

Architect Danny Campbell said: “UK homeowners spend more than £55 billion on home renovations every year, and there are more than 450,000 UK home planning applications decided each year, but there is no household name in architecture, yet. I also don’t believe there is a residential practice harnessing the power of AI in the way we plan to. 

“I am incredibly excited to welcome Andrew, with his vision and experience in making brands famous, and Amir, with his unparalleled knowledge of AI in architecture,  to help HOKO conquer both the UK and international markets.

“We’re not just talking about streamlining processes; we’re fundamentally changing how architecture is delivered. To be the first household name in architecture is an ambitious goal, but with the right team – which we now have – and immensely scalable AI tools, we’ll prove it’s possible.” 

Since its founding in 2019, HOKO has completed over 1,000 projects, and with the integration of AI-driven tools, the company believes it can quadruple its capacity, positioning HOKO to take a significant share of the UK market while laying the groundwork for international expansion.

MadeBrave founder Andrew Dobbie, who like Danny is an ambassador for The Social Hub Glasgow, said: “Recently I was looking for someone to work on an extension on my house and it struck me that there really is no household name, no trusted brand. There’s a real opportunity here, and given Danny’s talent, profile, vision, and the solid foundation he’s already built.

“HOKO is primed to grab it with both hands. While, with my experience of building and scaling brands, I hope I can help him get where he wants to go even more quickly than he thought possible.”

Amir added: “HOKO’s integration of AI represents a paradigm shift in an industry often resistant to change. AI will enable architects to achieve more, to push boundaries, and to create a more exciting and stimulating journey for homeowners to design their dream home.

“I can’t think of another firm in the space with HOKO’s vision and ambition. AI integration will fuel and accelerate their growth, make the firm more efficient and unlock a blue ocean of opportunity.

“While professionals traditionally measure time as their primary resource, HOKO will focus on delivering exceptional outcomes. The result is not just a faster process but one that enables architects to take on more projects, improve client satisfaction, and provide better opportunities for their team.”