The rebrand encompasses the firm’s divisions Insite Contracts, Insite Cladding & Roofing, Insite FM Services (now rebranded as Insite 360), and Insite Specialist Services.

While not a drastic overhaul, Gerry Campbell, head of marketing at Insite Group, said the rebrand represents a thoughtful refinement of existing elements, ensuring that the company’s visual identity aligns with its current offerings and future aspirations.

“We are thrilled to unveil our new brand identity,” he added. “This rebrand marks a significant milestone for Insite Group as we celebrate our 20th anniversary. It encapsulates our commitment to providing exceptional construction and facilities management solutions while also reflecting the dynamic and evolving landscape of the industry.”

Scott McMillan, managing director at Insite Group, said: “The rebranding project has been an exciting journey for our team. We believe that our new brand identity will resonate with our clients, partners, and employees. It positions us for continued growth and success in the years to come.”

The rebrand is part of Insite Group’s ongoing efforts to strengthen its position as a trusted and innovative leader in the construction industry. With a renewed brand identity, the company is well-equipped to meet the challenges and opportunities of the future.

As part of the move, facilities management company Insite FM Services has rebranded to Insite 360. This strategic move aligns with the company’s significant growth and evolution into a specialist provider of building insurance repair and reinstatement services.

In response to increasing demand for comprehensive property restoration solutions, Insite 360 has expanded its offerings to cater to the specific needs of insurance companies, landlords, and property owners, in conjunction with its expanding Facilities Management and Small Works services. The company’s expertise in building insurance repair and reinstatement ensures efficient and effective restoration of properties affected by damage, whether caused by fire, flood, or other unforeseen events.

“The rebranding to Insite 360 marks a significant milestone in our journey,” said Julie Fergus, director of Insite 360. “This evolution reflects our commitment to providing exceptional services and meeting the growing demand for specialised building restoration solutions. We are excited about the opportunities this new direction presents and look forward to continuing to serve our clients with the highest level of quality and expertise.”

Scott McMillan added: “Insite 360’s rebranding is an integral part of our group’s broader rebranding project. This strategic shift demonstrates our commitment to growth and innovation. We are confident that Insite 360 will continue to be a driving force in the industry, delivering exceptional value to our clients and contributing to the success of the Insite Group as a whole.”

As Insite 360 continues to expand its reach and capabilities, the company remains dedicated to providing comprehensive and efficient support to its existing client base and core services. With a focus on customer satisfaction and industry excellence, Insite 360 is poised to become a leading provider in this specialised field of Insurance Repair and Reinstatement.