Joining the business with immediate effect, the move demonstrates Mecalac’s long-term commitment to continued commercial growth.

With extensive senior level experience in marketing, product and sales management roles, Tourtet has previously represented leading brands across the automotive, agriculture and storage products sectors. Prior to joining Mecalac, he spent many years at Thwaites, as well as having positions at Caterpillar, AGCO and Emtez UK.

As part of his new role, Tourtet will be responsible for leading the global sales strategy for Mecalac’s compaction and dumper products, with a specific focus on expanding market share, maximising revenue and delivering growth in line with wider commercial targets. Reporting directly to General Manager Heath Davies, he will also direct the sales and marketing teams, as well as managing both customer and dealer relationships.

Tourtet’s appointment comes at an exciting time for Mecalac. Thanks to continued R&D investment, the company has recently introduced a number of pioneering new products, including REVOTRUCK – its state-of-the-art revolving cabbed dumper. Thanks to a unique chassis and central oscillation, operators can safely receive a load before rotating the entire cab at the touch of a button to face the direction of travel with no visual obstructions.

The rotating cab gives optimum visibility, while three steering modes and the tightest turning radius on the market make it the perfect solution for tight urban job sites. Manufactured at Mecalac’s UK production facility in Coventry, REVOTRUCK has already attracted global attention and won numerous high profile product design awards.

Heath Davies, general manager of Mecalac Construction Equipment UK, said: “With extensive experience and proven capabilities in senior sales and marketing roles, Remi will prove a hugely valuable addition to our team. His passion, enthusiasm and expertise will help to drive accelerated growth, as well as building longstanding relationships with both dealers and customers.”

Commenting on his appointment, Tourtet added: “As a leading name in the compact equipment marketplace, Mecalac is known the world over for its best-in-class products, pioneering design and an unwavering commitment to innovation. I see great potential in its rapidly developing product portfolio and look forward to bringing insight and knowledge from a career spent with leading brands from all over the globe.”