Currently Sage Homes’ chief operating officer, Iain has previously been CEO of Countryside and a managing director at Crest Nicholson amongst a variety of roles in the housing industry and wider sector over 30 years.

Iain’s appointment follows Paul Hurst’s retirement at the end of the year after 28 years at Persimmon. He brings extensive and broad operational experience from across the country and will work closely with Persimmon’s team of regional chairs to continue to drive the quality and service improvements it has achieved in recent years.

Dean Finch, group chief executive, said: “I am delighted that Iain is joining us in January as our new UK MD following Paul Hurst’s retirement. Iain has significant breadth and depth of experience, including as CEO of Countryside and will complement our existing senior management team. I look forward to working with him in the coming years to continue driving our growth plans and quality and customer service improvements.

“I would also like to pay tribute to Paul Hurst who retires following 28 years of extraordinary service to Persimmon. Paul retires with the warmest wishes of colleagues and many friends within the business and I am personally grateful for his great support to me during my time at Persimmon.”

Iain McPherson said: “I am delighted to be joining Persimmon in January and working alongside the strong team already in place. In my current role, I have worked directly with Persimmon and have seen the progress they have made in recent years first hand. I look forward to working with colleagues to maintain and build on this progress.”