Marking the latest stage of their evolution, and part of a strategic plan for continual growth and improvement, the comprehensive rebranding exercise lends both firms a contemporary, dynamic edge positioning them at the forefront of the digital age.

The new corporate logos adapt the firms’ familiar and distinctive blue triangle to retain their long heritage while bringing them fully up to speed with the rapidly changing markets within which they operate.

Ian Fergusson, senior partner at Shepherd, said: “As a firm, Shepherd has always evolved to meet and manage the many challenges and opportunities of the property sector.

“Our bold new enhanced logo provides an effective visual representation of how our business provides a fully integrated range of property advice throughout the UK, working to achieve the best outcome for our extensive client base.

“Our new branding helps illustrate our aim to continue to develop a resilient business with aspirations for continued growth and excellence both professionally and ethically.”

Hardies said the new corporate logo illustrates how the businesses are interlinked while retaining their own strong brand heritage.

Commenting on the new corporate identities, Hardies’ senior partner, Danny McArthur, said: “Our bold new identities provide an effective visual representation of how both firms have come together to form a practice unrivalled in its delivery network of property and construction services throughout the country.

“As our new logos help illustrate, our businesses provide a fully integrated range of property advice throughout the UK, complementing each other to achieve the best outcome for our extensive client base.”

The rebranding will be rolled out across Shepherd and Hardies’ extensive branch network and online media over the coming weeks.