The 13-storey development, at the corner of Eastvale Place and Sandyford Street, would feature two restaurants, two bars, co-working spaces, a gym, a movement studio, and a rooftop terrace.

Designed by Stallan-Brand, the redevelopment and improvement of the currently disused land is the culmination of almost 20  years of investment in the area, which will create over 100 new jobs and an exciting new hub for the local Yorkhill and Finnieston communities.

In a report set to go before city councillors, planners said the proposal could set a “new standard” for tall buildings in the city.

The report said: “The building would be a new landmark and has the potential to set a new standard for tall buildings in Glasgow. Overall, it is considered that the design of the building, internal offer and relationship with the public realm would be of outstanding quality.

“The conversion of the former industrial buildings along Eastvale Place over recent years into an indigenous arts, entertainment and leisure complex has been a Glaswegian success story. The hotel is the next chapter in this development and will complement and support the existing uses on the SWG3 campus ensuring its ongoing success.

“As a bold visual statement of the aspirations of SWG3 it will be a landmark building that helps to connect The Clyde to West End and SWG3 to Finnieston. Along with the Connect Yorkhill [active travel] works due to be undertaken by the council, the new gateway building and its public square will bring life and vitality, enhancing movement and improving accessibility in the area.”

SWG3 founding partners Andrew Fleming-Brown and Andrew Mickel, alongside hotelier Bruce Robertson and Stallan-Brand, are the visionaries behind the project.