Planned for a site adjacent to the SWG3 cultural campus on Glasgow’s Clydeside, at the corner of Eastvale Place and Sandyford Street, the proposal would feature two restaurants, two bars, co-working spaces, a gym, a movement studio, and a rooftop terrace amplifying the local hospitality, tourism, and cultural scenes while fostering entrepreneurial and international business opportunities.

The redevelopment and improvement of the currently disused land is the culmination of almost twenty years of investment in the area, which will create over 100 new jobs and an exciting new hub for the local Yorkhill and Finnieston communities.

Catering for the renowned programme of events at SWG3, as well as the nearby SEC, the impressive hotel promises to provide something distinctive and unique for the city with a spotlight on design and music, elevate the offering for international tourists with a new standard of accommodation and heighten the area’s cultural and leisure economy.

SWG3 is a champion of Glasgow’s visionary City Plan that prioritises investment that addresses the city’s waterfront and river corridor as an amenity that should be more accessible and valued. Importantly, the proposal builds on their continued commitment to transform industrial backland that once supported a shipbuilding economy into a location for tourism and the creative industries.

Additionally, the hotel represents a further phase of what is called the GRID initiative, the Glasgow Riverside Innovation District, a project aimed at promoting industry and innovation across the communities close to the Riverside immediate to SWG3 - the city’s newest iconic pedestrian bridge across the Clyde being central to the success of this evolving context.

SWG3 founding partners Andrew Fleming-Brown and Andrew Mickel, alongside hotelier Bruce Robertson and Stallan-Brand are the visionaries behind the project which will be guided by a focus on design, culture, community and a commitment to sustainability.

Paul Stallan, design director at Stallan-Brand, said: “Whilst the SWG3 Hotel is strategically situated to support the immediate regeneration initiative the hotel will also contribute to the ongoing success of Glasgow’s ‘Hydro Effect’ which has seen the city become a global magnet for major music and conference events. As a ‘hotel for music lovers’, the SWG3 team are excited to expand their programme with a new leisure offer that will ensure they remain more visible, vital and circular.”

Bruce Robertson, hotelier, said: “As we take our next step towards achieving our vision, we’re excited to show the unique offer of the hotel. With rooms for all budgets where taste is not measured in wallet size. In addition to accessibly priced bedrooms, the ground, first and second floors will be a hive of creative and cultural activity with facilities to appeal to the local community as well as hotel guests. We aim to not only deliver economic growth for the area but create new jobs, nurture local talent and create a world class destination.”