The R&A World Golf Museum reopens after redevelopment

Mather & Co worked alongside The R&A’s curators to develop fascinating storylines and themes, the 3D design of the exhibition, AV experiences and graphic design.

The new design brings more interactive and digital experiences to the storylines than ever before, immersing visitors in the heritage of the sport and the amazing moments on the course.

Visitors can view the oldest golf clubs in the world, learn to play golf with major champion Catriona Matthew, have a go at putting under pressure in a new digital experience and become immersed in the heritage of The Open in a new state-of-the-art projection show.

Leanne Clydesdale, project interpretation designer at Mather & Co, said: “Working alongside the team from The R&A, we helped to develop The R&A World Golf Museum content, a project which has been fascinating and exciting.

“It has been a brilliant opportunity to work with a governing sport body, and together we have created a museum which is accessible to both golf lovers and new fans to celebrate the past, present and future of golf.”

Angela Howe, director of museum and heritage at The R&A, added: “Our goal when developing The R&A World Golf Museum was to re-imagine the golf heritage experience, making it appealing to established golf fans whilst attracting and educating those new to the sport.

“The refurbishment of the galleries provides a modern back drop for people to learn about golf’s heritage via immersive, interactive and interesting exhibits.”

The R&A World Golf Museum presents the story of golf through six new thematic zones, each designed to engage and entertain through experiential video displays.